It is the search engines that finally bring
your website to the notice of the prospective customers. When a topic is typed
for search, nearly instantly, the search engine will sift through the millions
of pages it has indexed about and present you with ones that match your topic.
The searched matches are also ranked, so that the most relevant ones come
first.
Remember
that a prospective customer will probably only look at the first 2-3 listings
in the search results. So it does matter where your website appears in the
search engine ranking.
Further,
they all use one of the top 6-7 search engines and these search engines attract
more visitors to websites than anything else. So finally it all depends on
which search engines the customers use and how they rank your site.
It
is the Keywords that play an important role than any expensive online or
offline advertising of your website.
It
is found by surveys that a when customers want to find a website for
information or to buy a product or service, they find their site in one of the
following ways:
- The first option
is they find their site through a search engine.
- Secondly they
find their site by clicking on a link from another website or page that
relates to the topic in which they are interested.
- Occasionally,
they find a site by hearing about it from a friend or reading in an
article.
Thus
it’s obvious the the most popular way to find a site, by search engine,
represents more than 90% of online users. In other words, only 10% of the
people looking for a website will use methods other than search engines. You need Search Engine Optimization(SEO).
All
search engines employ a ranking algorithm and one of the main rules in a
ranking algorithm is to check the location and frequency of keywords on a
web page. Don’t forget that algorithms also give weight-age to link
population (number of web pages linking to your site). When performed by a
qualified, experienced search engine optimization consultant, your site for
high search engine rankings really does work, unless you have a lot of money
and can afford to pay the expert. With better knowledge of search engines and
how they work, you can also do it on your own.