1.
Update the pages on your website frequently. Stagnant sites are dropped by some
search engines. You can even put a date counter on the page to show when it was
last updated.
2.
Offer additional value on your website. For affiliates and partners you
can place links to their sites and products and ask them to do the same for
you. You can also advertise their books or videos, if these products relate to
your industry and are not in competition with your own product. Free marketing tips is a bonus.
3.
You can allow customers to ‘opt in’ to get discounts and special offers.
Place a link on your site to invite customers to ‘opt in’ to get a monthly
newsletter or valuable coupons.
4.
Add a link to your primary page with a script ‘Book Mark or Add this site to
your Favorites’.
5.
Add a link ‘Recommend this site to a Friend’ so that the visitor can email your
website link, with a prewritten title, “Thought you might be interested in
this”, just by clicking on it.
6.
Brand your website so that visitors always know they are on your site. Use
consistent colors, logos and slogans and always provide a ‘Contact Us’ link on
each page.
7.
Create a ‘Our Policies’ page that clearly defines your philosophy and
principles in dealing with your customers. Also post your privacy policy as
well so that clients know they are secure when they visit your site.
8.
Create a FAQ page which addresses most of the doubts and clarifications about
your product or your company that are likely to be asked. This helps to resolve
most of the customers doubts in their first visit to your site.
8.
Ensure that each page on your website has appropriate titles and keywords so
that your customer can find their way back to your site if they lose the book
mark.
9.
Never spam a client, who has opted for newsletters, with unsolicited emails.
Later if they decide they want to ‘opt out’ of the mailings, be sure you honor
their request and take them off the mailing list. They may still come back if
they like your products. But they will certainly not come back if you continue
to flood their email box with mails they no longer wish to receive.